Schnirmania

Cultúra

Retail Campaign and award-winning zine

Amazon’s Hispanic Heritage Celebration and award-winning zine

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Watch the campaign reel below

Watch the campaign reel below

Because without tú, there is no cultúra

Credits

Client: AmazonStudio: XCM (in-house)
Creative Director: Alexa McNae
Writer: Matthew Schnirman (that’s me!)
Designer: Melissa Bradley
Illustrations: Mel Cerri
Project Manager: Becky Newman
Production Manager: Chris Ritter

As the lead writer for Amazon’s Community and Cultural Occasions, I have the opportunity to interview emerging artists, musicians, and small business owners.

As the lead writer for Amazon’s Community and Cultural Occasions, I have the opportunity to interview emerging artists, musicians, and small business owners.

This zine is an extension of Amazon’s Hispanic Heritage Celebration campaign, Cultúra and features interviews with Hispanic and Latinx small business owners. It even won a prize, alongside the White Lotus S2 opener.

Best-in-Show, Communication Arts Magazine, Design Annual 63