As the lead writer for Amazon’s High-Velocity Events, Back to School/Off to College campaign has always been one of my favorites for crafting headlines. Keeps me young.

Back to School

Retail campaign
As the lead writer for Amazon’s High-Velocity Events, Back to School/Off to College campaign has always been one of my favorites for crafting headlines. Keeps me young.

As the lead writer for Amazon’s High-Velocity Events, Back to School/Off to College campaign has always been one of my favorites for crafting headlines. Keeps me young.

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 Watch the campaign reel below

Watch the campaign reel below

Credits

Client: AmazonStudio: XCM (in-house)
Creative Director: Alexa McNae
Writer: Matthew Schnirman (that’s me!)
Designers: Michael Woody, Ayako High, Melissa Bradley
Photo Direction: Julianna Schulte
Project Manager: Becky Newman
Motion: Andrew Nam