
Back to School
Retail campaign

As the lead writer for Amazon’s High-Velocity Events, Back to School/Off to College campaign has always been one of my favorites for crafting headlines. Keeps me young.





Watch the campaign reel below

Credits
Client: AmazonStudio: XCM (in-house)
Creative Director: Alexa McNae
Writer: Matthew Schnirman (that’s me!)
Designers: Michael Woody, Ayako High, Melissa Bradley
Photo Direction: Julianna Schulte
Project Manager: Becky Newman
Motion: Andrew Nam